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Paths to marketing's future a sub-first tier GATORE principle perspective Scientific research and studies (PDF Files)
The Geographer's Contribution to Economic Planning Evaluation of Areal Differences The Significance of Time Techniques of Analysis The Scope of Marketing Geography NOTES Scientific research and studies (PDF Files)
Network governance in marketing channels An application to the French Rhône Valley AOC wines industry Scientific research and studies (PDF Files)
The use of social media among business-to-business sales professionals in China Scientific research and studies (PDF Files)
Marketing through a joint commercial product portfolio business drivers benefits and challenges Scientific research and studies (PDF Files)
The pecularities of formation and development of event marketing strategies Scientific research and studies (PDF Files)
Official sports sponsorship fortress vs ambush marketing attack Investigating the impact on implicit and explicit brand knowledge Scientific research and studies (PDF Files)
The impact of the macro-environment on consumer scepticism towards cause-related marketing Insights from an economic crisis setting Scientific research and studies (PDF Files)
The role of coordinated marketing-operations strategy in services Implications for managerial decisions and execution Scientific research and studies (PDF Files)